Exploring the branding and marketing communications strategies of Nottingham MBA in China

QR Code

Exploring the branding and marketing communications strategies of Nottingham MBA in China

Background The MBA education becomes more popular nowadays. The competition amongst MBA programmes in different countries is being increasingly fierce. In order to diversifies the source of students and expend the market, MBA programmes pursue to entry overseas markets. As a result, the competition...

Full description

Bibliographic Details
Main Author:	Jiang, Baitao
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/24914/

Similar Items

Retail Strategies of Nottingham Forest Football Club - A Look at the impact of Marketing Communication for the improvement of the retail channels of Nottingham Forest
by: Vig, Tarun
Published: (2008)

Exploring a niche of the Unisel-MBA
Published: (2010)

PBS to offer MBA with focus on marketing
by: Yusop, Zulkornain
Published: (2017)

Exploring the internationalisation of MBA programme in UK as part of the national strategy from the perspectives of Chinese students
by: Xie, Chun
Published: (2006)

Consumers’ Attitudes and Perceptions of Brand Placement: a Discourse Analysis between Marketing and Non-Marketing Students at the Nottingham University
by: Charpin, Raphaëlle
Published: (2013)

Market Research to help guide the positioning and marketing of NUBS’ MBA programmes
by: Vahid, Ijaz Shahul Hameed
Published: (2020)

Branding the business marketing offer: exploring brand attributes in business markets
by: Beverland, M., et al.
Published: (2007)

Marketing international luxury brands in China
by: Lebreton, Tiphaine
Published: (2006)

RETAIL STRATEGIES OF NOTTINGHAM FOREST FOOTBALL CLUB
by: Dube, Nipun, et al.
Published: (2008)

MBA Curriculum Review
by: Sorooshian, Shahryar, et al.
Published: (2016)

The MBA's enduring appeal
by: The Star,
Published: (2014)

Evaluation of Velocity through the Factory of Strepsils Brand in Reckitt Benckiser Nottingham Plant
by: Batili, Burcin
Published: (2009)

Effectiveness of marketing communication strategies in influencing consumer knowledge on’s brand automotive lubricant
by: Tan, Cheong Lee
Published: (2022)

Analysis of market & business strategies of key players in UK professional services sector For Tata Consultancy Services MBA 2012
by: Pinto, Ajay Don, et al.
Published: (2012)

An MBA with a difference at MSU
Published: (2011)

MBA offered at Biotech Corporation
by: Sorooshian, Shahryar, et al.
Published: (2016)

Developing a Marketing Strategy for Chinese restaurants on Hungry Panda in Nottingham during COVID-19 crisis
by: Wang, Baoyuan
Published: (2022)

Visual Promotional Materials in Festival Branding: A Case Study of Nottingham Riverside Festival
by: liu, dingling
Published: (2016)

Organizational socialization process of MBA graduates
by: Siti Khadijah Mohd Ghanie,, et al.
Published: (2018)

CIMA easily beats MBA in professionalism
Published: (2010)

Peluang calon MBA luaskan pengetahuan
by: Berita Harian,
Published: (2012)

USM Tawar eMBA SSME.
by: Kampus, Berita
Published: (2008)

Belajar MBA menarik di Unisel
Published: (2009)

Social media marketing communication and consumer-based brand equity: an account of automotive brands in Malaysia
by: Raji Ridwan Adetunji,, et al.
Published: (2018)

To What Extent is the Consumption of the Brand MyProtein linked to Male Identity within the University of Nottingham Context?
by: Sinanovic, Melissa
Published: (2017)

Luxury Fashion Theory, Culture, and Brand Marketing Strategy
by: Woodside, Arch, et al.
Published: (2013)

Carving image: impactful Amistartop brand communication strategy and tactics
by: Faizal Abrudin,, et al.
Published: (2024)

Enhance Chinese students’ initial motivation through communicative activities based on Cefr and Elp purposes. Case study at the University of Nottingham Ningbo China
by: Gilardi, Filippo
Published: (2012)

Perception of Entrepreneurship Among Malaysian MBA Students
by: Abdullah, Nor Mawarniwati
Published: (2011)

SEGi offers quality, flexible MBA course
Published: (2011)

UMP launched MBA Programme beginning February
by: UMP, PNC

Pursue dual-award MBA at AeU
Published: (2010)

Success Factors Driving E-Mba Acceptance
by: MAHMOD, RAZMAH
Published: (2004)

WOW tawar program CeMBA berkualiti
Published: (2010)

The relationship of brand marketing communication and brand authenticity / Wan Soraya Wan Abdul Ghani …[et al.]
by: Abdul Ghani, Wan Soraya, et al.
Published: (2020)

The Effect of Brand Equity on Consumer Buying Behaviour In the Laptop Market of China
by: Liu, Zhenyu
Published: (2007)

Chinese student migration and integration in the UK: an exploration of links to and engagement with local communities in Nottingham
by: Wu, Bin
Published: (2014)

Factors affecting gen Y’s purchase intention of online shares: the fusion of online financial communication and social impact branding as an integrated marketing communication strategy
by: De Costa, Mohd Feroz Shah
Published: (2020)

Biotechnology boom at Nottingham Malaysia
Published: (2008)

The University of Nottingham and adult education
by: Holford, John
Published: (2014)