Enhancing Services to Develop an Effective Loyalty Program for IKANO Financial Services

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Enhancing Services to Develop an Effective Loyalty Program for IKANO Financial Services

The purpose of this project is to investigate loyalty market in the UK, to give IKANO Financial Services an understanding of their current position compared to competitors and to enhance IKANO‟s loyalty program services to gain a competitive edge in the market. Based upon literature review, new ver...

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Bibliographic Details
Main Author:	Shah, Rushabh
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/24898/

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