The Prospect of Mass Customisation in the Chinese Automotive Industry

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The Prospect of Mass Customisation in the Chinese Automotive Industry

The automotive industry is one of the largest manufacturing industries and the development of a country’s automotive industry can represent its economy to some extent. Because of the fierce competition in the automotive industry, customers have more choices and they cannot be satisfied with standard...

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Bibliographic Details
Main Author:	Dong, Xihan
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/24896/

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