The Prospect of Mass Customisation in the Chinese Automotive Industry
The automotive industry is one of the largest manufacturing industries and the development of a country’s automotive industry can represent its economy to some extent. Because of the fierce competition in the automotive industry, customers have more choices and they cannot be satisfied with standard...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2011
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| Online Access: | https://eprints.nottingham.ac.uk/24896/ |