Mobile Marketing in the Pharmaceutical Industry: Benefits, Costs and Risks
The project will to look into the increasing trend for the mobile marketing worldwide and in particular the pharmaceutical industry. Afterwards will identify the list of the major benefits that can drive revenue for the pharmaceutical companies. Then, a costing analysis will be initiated to evaluate...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2011
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| Online Access: | https://eprints.nottingham.ac.uk/24888/ |
| _version_ | 1848792877362053120 |
|---|---|
| author | Nofal, Hani |
| author_facet | Nofal, Hani |
| author_sort | Nofal, Hani |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | The project will to look into the increasing trend for the mobile marketing worldwide and in particular the pharmaceutical industry. Afterwards will identify the list of the major benefits that can drive revenue for the pharmaceutical companies. Then, a costing analysis will be initiated to evaluate the budget of implementing such initiatives by exploring the type of cost of implementing such tools and giving specific case analysis for implementing Smartphone apps for Pfizer within for the coming two years. Finally there will be dissuasion on the list of risks and challenges that might face such initiatives. |
| first_indexed | 2025-11-14T18:51:23Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-24888 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:51:23Z |
| publishDate | 2011 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-248882017-12-28T23:36:54Z https://eprints.nottingham.ac.uk/24888/ Mobile Marketing in the Pharmaceutical Industry: Benefits, Costs and Risks Nofal, Hani The project will to look into the increasing trend for the mobile marketing worldwide and in particular the pharmaceutical industry. Afterwards will identify the list of the major benefits that can drive revenue for the pharmaceutical companies. Then, a costing analysis will be initiated to evaluate the budget of implementing such initiatives by exploring the type of cost of implementing such tools and giving specific case analysis for implementing Smartphone apps for Pfizer within for the coming two years. Finally there will be dissuasion on the list of risks and challenges that might face such initiatives. 2011-09-08 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/24888/2/Indv-managementproject-Sept2011.pdf Nofal, Hani (2011) Mobile Marketing in the Pharmaceutical Industry: Benefits, Costs and Risks. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | Nofal, Hani Mobile Marketing in the Pharmaceutical Industry: Benefits, Costs and Risks |
| title | Mobile Marketing in the Pharmaceutical Industry: Benefits, Costs and Risks |
| title_full | Mobile Marketing in the Pharmaceutical Industry: Benefits, Costs and Risks |
| title_fullStr | Mobile Marketing in the Pharmaceutical Industry: Benefits, Costs and Risks |
| title_full_unstemmed | Mobile Marketing in the Pharmaceutical Industry: Benefits, Costs and Risks |
| title_short | Mobile Marketing in the Pharmaceutical Industry: Benefits, Costs and Risks |
| title_sort | mobile marketing in the pharmaceutical industry: benefits, costs and risks |
| url | https://eprints.nottingham.ac.uk/24888/ |