Dreams Come True? An Exploratory Study of Entrepreneurs Running Business through Online Stores in Taiwan

Dreams Come True? An Exploratory Study of Entrepreneurs Running Business through Online Stores in Taiwan

Abstract The soaring growth of B2C online shopping in Taiwan has been boosted through increasing prevalence of broadband use in the last decade. Previously, only large scale companies can afford the immense expenditures on website establishment and maintenance. However, portal operators such as Yah...

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Bibliographic Details
Main Author: CHU, Szu-Hao
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2011
Online Access:https://eprints.nottingham.ac.uk/24867/

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