Dreams Come True? An Exploratory Study of Entrepreneurs Running Business through Online Stores in Taiwan
Abstract The soaring growth of B2C online shopping in Taiwan has been boosted through increasing prevalence of broadband use in the last decade. Previously, only large scale companies can afford the immense expenditures on website establishment and maintenance. However, portal operators such as Yah...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2011
|
| Online Access: | https://eprints.nottingham.ac.uk/24867/ |