Factors Influence the Power of EWOM and Consumer’s Purchase Intention: Direct and Indirect Effects
- An Empirical Study of Chinese Young People

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Factors Influence the Power of EWOM and Consumer’s Purchase Intention: Direct and Indirect Effects - An Empirical Study of Chinese Young People

Background and Purpose -As the development of information technology especially the Web 2.0 technology, nowadays it is possible for people to communicate and share information online and Electronic Word of Mouth (EWOM) becomes an increasingly popular way for people to share and exchange their shoppi...

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Bibliographic Details
Main Author:	SHAO, QI
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/24855/

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