Interpretation of Overly Open Advertising Texts in Print Media

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Interpretation of Overly Open Advertising Texts in Print Media

The advertising texts of print media is one of the important manner to communicate the marketing messages with consumers. Under the post modern era, the form of advertising texts has been influenced by the reading habit of readers. Overly open advertising texts which is anti-formed, irrational appea...

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Bibliographic Details
Main Author:	CHEN, YUCHI
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/24853/

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