Corporate Social Responsibility & Twitter: The Power & Potential of 140 Characters

This study examines the extent to which Canada’s leading companies in the CSR sphere utilize social media, and specifically, the service Twitter, to engage in dialogue with stakeholders. The research is performed in an environment supported by a review of literature spanning several business domains...

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Bibliographic Details
Main Author: Brar, Navreet
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2011
Online Access:https://eprints.nottingham.ac.uk/24850/

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