Corporate Social Responsibility & Twitter: The Power & Potential of 140 Characters
This study examines the extent to which Canada’s leading companies in the CSR sphere utilize social media, and specifically, the service Twitter, to engage in dialogue with stakeholders. The research is performed in an environment supported by a review of literature spanning several business domains...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2011
|
| Online Access: | https://eprints.nottingham.ac.uk/24850/ |