The Change of Cultural Depictions on Chinese and American Print Smoking Advertising

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The Change of Cultural Depictions on Chinese and American Print Smoking Advertising

Advertising is not only a communication tool, but also a differentiation marketing strategy in tobacco industry (Hong et al., 1987). Smoking advertising is a significant stimulation of cigarette demands. It has to take the blame for the increasing smoking-related deaths (Pierce et al., 1999). As a r...

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Bibliographic Details
Main Author:	Zhang, Qian
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/24849/

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