Uncovering Barcelona's Personality: Is There A Gap Between The Way The City is Presented and The Way This is Perceived by Foreigners and Locals?

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Uncovering Barcelona's Personality: Is There A Gap Between The Way The City is Presented and The Way This is Perceived by Foreigners and Locals?

The focus of this research is in the field of city branding and positioning, where particular emphasis is placed on Barcelona’s reimaging years and its current identity or personality as perceived by locals and foreigners. The wish to understand this curious, yet inexplicable tendency for city polic...

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Bibliographic Details
Main Author:	Loghin, Maria M.
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/24829/

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