How to Formulate Marketing and Sales Strategy through Analytical CRM for An Elevator Company

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How to Formulate Marketing and Sales Strategy through Analytical CRM for An Elevator Company

This paper aims to examine how to formulate marketing and sales strategy through analytical Customer Relationship Management (CRM) systems for an elevator company. A multi-layered framework with different perspective of affordance, weighting, interoperability are applied to the culture, people, proc...

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Bibliographic Details
Main Author:	Teoh, Cheok Hui
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/24730/

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