Consumer Motivation On Internet Shopping An Exploratory Study on Consumer Motivation of Online Shopping in Thailand

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Consumer Motivation On Internet Shopping An Exploratory Study on Consumer Motivation of Online Shopping in Thailand

The growth of B2C shopping has soared massively over the last few years in Thailand. Although B2C has created an immense amount of new opportunities for Thai companies and businesses, questions still arise about why consumers are motivated to use the Internet as a medium to shop over conventional sh...

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Bibliographic Details
Main Author:	Ghogar, Vandhana
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/24697/

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