Pet Store Loyalty in Malaysia

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Pet Store Loyalty in Malaysia

Loyalty is open studied topic within the retailing and marketing discipline. A strong and profitable base of loyal customers is an asset to any organization, and is one of the epitomes of success for a company. The flourishing of large, specialty niche retailers like Starbucks, Victoria Secret and B...

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Bibliographic Details
Main Author:	Leong, Yuen Yee
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/24686/

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