Relationship Marketing: Association of Demography, Ethical Ideologies and Personalisation with Customer Value and Relationship Duration in Travel & Leisure Industry

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Relationship Marketing: Association of Demography, Ethical Ideologies and Personalisation with Customer Value and Relationship Duration in Travel & Leisure Industry

Casino industry relationship management has created interest among the Asia region especially with the opening of the two Integrated Resorts (IR) – Resorts World Sentosa and Marina Bay Sands in year 2010 after the success of Macau – The Asia Las Vegas. Underlying the threat to Genting Malaysia, this...

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Bibliographic Details
Main Author:	Chew, Jennie Lay Peng
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/24665/

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