The Association of Organizational Level Factors and (Management) Personality with International Marketing Program Dynamism and Firm Performance

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The Association of Organizational Level Factors and (Management) Personality with International Marketing Program Dynamism and Firm Performance

The fundamental premise of successful firms possessing resources that are superior to those of their competitors has been prevalent in the related literature. This has fostered a wealth of research to determine the source, as well as the necessary maintenance, of these resources. Resources should po...

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Bibliographic Details
Main Author:	Adnan, Zaid Ali
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/24650/

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