Relationship Marketing In Healthcare Services: A Study on Mindfulness, Relational Dynamics and Outcomes in Healthcare Organizations in the Maldives

This chapter aims to provide a global view of relationship marketing thought and the relevance of established relationship marketing constructs to the healthcare service industry as well as the nature of the research to be under taken. Here the research question the study aims to answer is framed. T...

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Main Author: Solih, Mohamed
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2010
Online Access:https://eprints.nottingham.ac.uk/24645/
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author Solih, Mohamed
author_facet Solih, Mohamed
author_sort Solih, Mohamed
building Nottingham Research Data Repository
collection Online Access
description This chapter aims to provide a global view of relationship marketing thought and the relevance of established relationship marketing constructs to the healthcare service industry as well as the nature of the research to be under taken. Here the research question the study aims to answer is framed. The relevant literature related to relationship marketing is introduced.
first_indexed 2025-11-14T18:50:33Z
format Dissertation (University of Nottingham only)
id nottingham-24645
institution University of Nottingham Malaysia Campus
institution_category Local University
language English
last_indexed 2025-11-14T18:50:33Z
publishDate 2010
recordtype eprints
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spelling nottingham-246452018-05-08T15:52:26Z https://eprints.nottingham.ac.uk/24645/ Relationship Marketing In Healthcare Services: A Study on Mindfulness, Relational Dynamics and Outcomes in Healthcare Organizations in the Maldives Solih, Mohamed This chapter aims to provide a global view of relationship marketing thought and the relevance of established relationship marketing constructs to the healthcare service industry as well as the nature of the research to be under taken. Here the research question the study aims to answer is framed. The relevant literature related to relationship marketing is introduced. 2010 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/24645/1/MohamedSolih.pdf Solih, Mohamed (2010) Relationship Marketing In Healthcare Services: A Study on Mindfulness, Relational Dynamics and Outcomes in Healthcare Organizations in the Maldives. [Dissertation (University of Nottingham only)] (Unpublished)
spellingShingle Solih, Mohamed
Relationship Marketing In Healthcare Services: A Study on Mindfulness, Relational Dynamics and Outcomes in Healthcare Organizations in the Maldives
title Relationship Marketing In Healthcare Services: A Study on Mindfulness, Relational Dynamics and Outcomes in Healthcare Organizations in the Maldives
title_full Relationship Marketing In Healthcare Services: A Study on Mindfulness, Relational Dynamics and Outcomes in Healthcare Organizations in the Maldives
title_fullStr Relationship Marketing In Healthcare Services: A Study on Mindfulness, Relational Dynamics and Outcomes in Healthcare Organizations in the Maldives
title_full_unstemmed Relationship Marketing In Healthcare Services: A Study on Mindfulness, Relational Dynamics and Outcomes in Healthcare Organizations in the Maldives
title_short Relationship Marketing In Healthcare Services: A Study on Mindfulness, Relational Dynamics and Outcomes in Healthcare Organizations in the Maldives
title_sort relationship marketing in healthcare services: a study on mindfulness, relational dynamics and outcomes in healthcare organizations in the maldives
url https://eprints.nottingham.ac.uk/24645/