Examining Trust in Social Network Sites
The creation of Web 2.0 has opened up new ways to communicate between individuals. Social Media significantly different from traditional media has brought revolutionary changes in the way marketers today promote brands, products and services. This study explores role and significance of Social Media...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2010
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| Online Access: | https://eprints.nottingham.ac.uk/24640/ |
| _version_ | 1848792823236657152 |
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| author | Beisembayev, Olzhas |
| author_facet | Beisembayev, Olzhas |
| author_sort | Beisembayev, Olzhas |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | The creation of Web 2.0 has opened up new ways to communicate between individuals. Social Media significantly different from traditional media has brought revolutionary changes in the way marketers today promote brands, products and services.
This study explores role and significance of Social Media as new promotion tool. It also explores place of social network sites in contemporary world of communication. Research has been done to explore most important issues that exist today in social network sites.
Based on the literature reviewed, hypotheses have been formed to examine the factors that affect trust in social network sites. A questionnaire has been designed and administered among SNS users. A total of 87 respondents were participated in the web based survey. Statistical software SPSS 16.0 was used to run series of analyses of the data set.
Findings of statistical results indicated SNS users’ profiles, patterns and frequency of usage, privacy and security concerns, trust and intentions of SNS users online. |
| first_indexed | 2025-11-14T18:50:31Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-24640 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:50:31Z |
| publishDate | 2010 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-246402017-12-20T09:32:51Z https://eprints.nottingham.ac.uk/24640/ Examining Trust in Social Network Sites Beisembayev, Olzhas The creation of Web 2.0 has opened up new ways to communicate between individuals. Social Media significantly different from traditional media has brought revolutionary changes in the way marketers today promote brands, products and services. This study explores role and significance of Social Media as new promotion tool. It also explores place of social network sites in contemporary world of communication. Research has been done to explore most important issues that exist today in social network sites. Based on the literature reviewed, hypotheses have been formed to examine the factors that affect trust in social network sites. A questionnaire has been designed and administered among SNS users. A total of 87 respondents were participated in the web based survey. Statistical software SPSS 16.0 was used to run series of analyses of the data set. Findings of statistical results indicated SNS users’ profiles, patterns and frequency of usage, privacy and security concerns, trust and intentions of SNS users online. 2010 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/24640/1/Olzhas_Beisembayev.pdf Beisembayev, Olzhas (2010) Examining Trust in Social Network Sites. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | Beisembayev, Olzhas Examining Trust in Social Network Sites |
| title | Examining Trust in Social Network Sites |
| title_full | Examining Trust in Social Network Sites |
| title_fullStr | Examining Trust in Social Network Sites |
| title_full_unstemmed | Examining Trust in Social Network Sites |
| title_short | Examining Trust in Social Network Sites |
| title_sort | examining trust in social network sites |
| url | https://eprints.nottingham.ac.uk/24640/ |