Investigation into whether social marketing can help environmental campaigning NGOs improve their effectiveness

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Investigation into whether social marketing can help environmental campaigning NGOs improve their effectiveness

NGOs have long been involved in influencing Government environmental policy.Now more than ever resources are scarce and organisations must get the most they can from those they have available. Social marketing has been used successfully in the public health sphere to promote behaviour-change, and ke...

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Bibliographic Details
Main Author:	Chapple, Ruth E
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/24639/

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