Who is saying what?
An investigation into Word-of-mouth Communication at the British Council Singapore Teaching Centre

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Who is saying what? An investigation into Word-of-mouth Communication at the British Council Singapore Teaching Centre

Prospects considering a service purchase may seek recommendations or opinions from consumers who have previous experience of the provider. Word-of-mouth communication (WOM) can play a key part in the purchase decision-making process, and is thought to have grown in influence as consumers have becom...

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Bibliographic Details
Main Author:	Gibbings, James Michael
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/24618/

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