How Employees Evaluate and Judge CSR Policies: a Case Study in the Clothing Retailing Industry

Practitioners and academics are often searching for ways to prove CSR has an effect on Corporate Financial Performance (CFP), and thus justify the investment in this area of their business. This would justify for sceptics that even if business does not essentially have societal obligations, at least...

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Bibliographic Details
Main Author: Lenk, Tess
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2010
Online Access:https://eprints.nottingham.ac.uk/24613/
Description
Summary:Practitioners and academics are often searching for ways to prove CSR has an effect on Corporate Financial Performance (CFP), and thus justify the investment in this area of their business. This would justify for sceptics that even if business does not essentially have societal obligations, at least it is financially lucrative. Its been argued that employees understanding of CSR can have substantial effects on CFP as it attracts prospective employees to corporations (Turban and Greening, 1997) and can help employees to be more committed (Peterson, 2004) through organisational identity. This study examined how much employees in The Retailer knew and understood the CSR practices of the organisation and aimed to examine the lack of congruency between corporate CSR objectives and the employee perceptions of what was occuring within the organisation at a store level, highlighting the hypocrisy of organisational CSR practices.