Examining the Factors within the print Advertisement that Attract Student Attention

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Examining the Factors within the print Advertisement that Attract Student Attention

Advertisement is one of the many ways to reach the students community. Hence attracting the student community plays an important role for the Universities and Institutes. In this competitive edge much emphasis is required in selecting an advertising media, its content, and style and message in order...

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Bibliographic Details
Main Author:	Kallimani, Jyoti
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/24597/

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