Management Approaches to Radical Social Media Activism:
the responses of BP, HSBC and Nestlé to Greenpeace

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Management Approaches to Radical Social Media Activism: the responses of BP, HSBC and Nestlé to Greenpeace

Corporate directed radical activism has been reframed by the internet and social media, which provide radical activists with new tools to mount innovative attack forms against corporations. These attack forms (herein termed by author as radical social media activism) happen in the digital sphere and...

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Bibliographic Details
Main Author:	Grant, Bettina
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/24536/

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