A Study of Influence of Corporate Social Responsibility (Csr) and Advertisements with a Social Dimension of Firms in Consumer Purchase Intent in Malaysia

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A Study of Influence of Corporate Social Responsibility (Csr) and Advertisements with a Social Dimension of Firms in Consumer Purchase Intent in Malaysia

Most of the corporate social responsibility (CSR) studies conducted so far have been in the context of developed countries. Very few studies are available on the CSR practices in Malaysia which are in the context of company perspective. Fewer studies were found about CSR from the consumers’ point of...

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Bibliographic Details
Main Author:	Syed Tahir, Sharifah Nur Adibah
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Online Access:	https://eprints.nottingham.ac.uk/24518/

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