The Effectiveness of Customer Loyalty Program in Malaysian Retail Industries

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The Effectiveness of Customer Loyalty Program in Malaysian Retail Industries

Customer loyalty has become a major theme in marketing research since the 20th century. While there are many loyalty programmes in the today’s market place in retail service industries, the effectiveness of such programmes has always been debatable. Hence this study intends to examine the effectiven...

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Bibliographic Details
Main Author:	Thela, Rendy Yudistira
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Online Access:	https://eprints.nottingham.ac.uk/24511/

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