Al-Saqqaf, R. A. (2005). Brand Building Strategies of SMEs in Yemen: A Grounded Research that Investigates if Yemeni SMEs Follow Western Theory in Brand Building Practices.
Chicago Style (17th ed.) CitationAl-Saqqaf, Raidan Abdulaziz. Brand Building Strategies of SMEs in Yemen: A Grounded Research That Investigates If Yemeni SMEs Follow Western Theory in Brand Building Practices. 2005.
MLA (9th ed.) CitationAl-Saqqaf, Raidan Abdulaziz. Brand Building Strategies of SMEs in Yemen: A Grounded Research That Investigates If Yemeni SMEs Follow Western Theory in Brand Building Practices. 2005.
Warning: These citations may not always be 100% accurate.