Country of Parts, Country of Design and Country of Assembly as Moderators of Malaysian Consumers’ Perceptions of Hybrid Products

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Country of Parts, Country of Design and Country of Assembly as Moderators of Malaysian Consumers’ Perceptions of Hybrid Products

The COO (Country-of-Origin) construct can be deconstructed into three dimensions: country of design, country of parts and country of assembly. Empirical COO studies based on Malaysian consumers are still limited. This study investigates the effects of adjusting all of the COO dimensions on Malaysian...

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Bibliographic Details
Main Author:	Chiwenga, Gamu
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2005
Online Access:	https://eprints.nottingham.ac.uk/24478/

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