Country of Parts, Country of Design and Country of Assembly as Moderators of Malaysian Consumers’ Perceptions of Hybrid Products
The COO (Country-of-Origin) construct can be deconstructed into three dimensions: country of design, country of parts and country of assembly. Empirical COO studies based on Malaysian consumers are still limited. This study investigates the effects of adjusting all of the COO dimensions on Malaysian...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2005
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| Online Access: | https://eprints.nottingham.ac.uk/24478/ |