Country of Parts, Country of Design and Country of Assembly as Moderators of Malaysian Consumers’ Perceptions of Hybrid Products
The COO (Country-of-Origin) construct can be deconstructed into three dimensions: country of design, country of parts and country of assembly. Empirical COO studies based on Malaysian consumers are still limited. This study investigates the effects of adjusting all of the COO dimensions on Malaysian...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2005
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| Online Access: | https://eprints.nottingham.ac.uk/24478/ |
| _version_ | 1848792788864335872 |
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| author | Chiwenga, Gamu |
| author_facet | Chiwenga, Gamu |
| author_sort | Chiwenga, Gamu |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | The COO (Country-of-Origin) construct can be deconstructed into three dimensions: country of design, country of parts and country of assembly. Empirical COO studies based on Malaysian consumers are still limited. This study investigates the effects of adjusting all of the COO dimensions on Malaysian consumers’ quality perceptions of sports shoes, mobile phones and cars. Germany, China and Korea were used as the COO dimensions. A sample of 180 Malaysian respondents was presented one of three questionnaires. The results indicate that all three COO dimensions do affect Malaysian consumers’ perceptions of quality but these effects are moderated by country image (CI) and product category. The effects of adjusting COO dimensions are more cogent in more technologically complex products that require more purchase involvement. Adjusting COP had the greatest impact. |
| first_indexed | 2025-11-14T18:49:59Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-24478 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:49:59Z |
| publishDate | 2005 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-244782018-02-05T00:00:36Z https://eprints.nottingham.ac.uk/24478/ Country of Parts, Country of Design and Country of Assembly as Moderators of Malaysian Consumers’ Perceptions of Hybrid Products Chiwenga, Gamu The COO (Country-of-Origin) construct can be deconstructed into three dimensions: country of design, country of parts and country of assembly. Empirical COO studies based on Malaysian consumers are still limited. This study investigates the effects of adjusting all of the COO dimensions on Malaysian consumers’ quality perceptions of sports shoes, mobile phones and cars. Germany, China and Korea were used as the COO dimensions. A sample of 180 Malaysian respondents was presented one of three questionnaires. The results indicate that all three COO dimensions do affect Malaysian consumers’ perceptions of quality but these effects are moderated by country image (CI) and product category. The effects of adjusting COO dimensions are more cogent in more technologically complex products that require more purchase involvement. Adjusting COP had the greatest impact. 2005 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/24478/1/gamuchirai.pdf Chiwenga, Gamu (2005) Country of Parts, Country of Design and Country of Assembly as Moderators of Malaysian Consumers’ Perceptions of Hybrid Products. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | Chiwenga, Gamu Country of Parts, Country of Design and Country of Assembly as Moderators of Malaysian Consumers’ Perceptions of Hybrid Products |
| title | Country of Parts, Country of Design and Country of Assembly as Moderators of Malaysian Consumers’ Perceptions of Hybrid Products |
| title_full | Country of Parts, Country of Design and Country of Assembly as Moderators of Malaysian Consumers’ Perceptions of Hybrid Products |
| title_fullStr | Country of Parts, Country of Design and Country of Assembly as Moderators of Malaysian Consumers’ Perceptions of Hybrid Products |
| title_full_unstemmed | Country of Parts, Country of Design and Country of Assembly as Moderators of Malaysian Consumers’ Perceptions of Hybrid Products |
| title_short | Country of Parts, Country of Design and Country of Assembly as Moderators of Malaysian Consumers’ Perceptions of Hybrid Products |
| title_sort | country of parts, country of design and country of assembly as moderators of malaysian consumers’ perceptions of hybrid products |
| url | https://eprints.nottingham.ac.uk/24478/ |