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A Consumer Perspective of the Impact of Corporate Social Responsibility (CSR) Efforts and Negative Externalities on Brand Image

Nowadays, companies are increasing their participation towards the implementation of Corporate Social Responsibility (CSR) to help build, and in some cases, repair their brand images. Companies market their CSR initiatives to the public in general and consumers in particular, in hopes that such effo...

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Bibliographic Details
Main Author:	Wahyudi, Diana Rikasari
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Online Access:	https://eprints.nottingham.ac.uk/24472/

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