An Examination of Customer Misbehaviour in Malaysia

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An Examination of Customer Misbehaviour in Malaysia

The aim of the research is to identify the common traits of customer misbehaviour and the motives behind such deviant acts in Malaysia. It is also aims to find out which service industries are prone to customer misbehaviour. Services have become part of everyone’s life, be it going to the cinema, ta...

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Bibliographic Details
Main Author:	Chong, Wai Yip
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Online Access:	https://eprints.nottingham.ac.uk/24469/

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