Online Communities and Relationship Marketing : Concept and Empirical Investigation

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Online Communities and Relationship Marketing : Concept and Empirical Investigation

The idea of communication and network are playing an important role in the evolvement of the concept of marketing theories – from the marketing mix to relationship marketing. The development of technology, e.g. CRM seemed facilitating the dialogue, i.e. two-way communications between organizations a...

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Bibliographic Details
Main Author:	Lim, Han Yuan
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2003
Online Access:	https://eprints.nottingham.ac.uk/24446/

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