Online Communities and Relationship Marketing : Concept and Empirical Investigation
The idea of communication and network are playing an important role in the evolvement of the concept of marketing theories – from the marketing mix to relationship marketing. The development of technology, e.g. CRM seemed facilitating the dialogue, i.e. two-way communications between organizations a...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2003
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| Online Access: | https://eprints.nottingham.ac.uk/24446/ |