Does Country Of Origin Matter? A Study In Malaysian Consumer Perception Towards Domestic And Foreign Apparel Brands

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Does Country Of Origin Matter? A Study In Malaysian Consumer Perception Towards Domestic And Foreign Apparel Brands

Three questionnaires are prepared which carries different information cue(s) respectively with the purpose in investigating different consumer perceptions engendered across three circumstances and their perceptions toward four respective apparel brands under each case. There are total 135 respondent...

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Bibliographic Details
Main Author:	Khow, Shi Hui
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2003
Online Access:	https://eprints.nottingham.ac.uk/24444/

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