Technology Adoption–The Diffusion Of Mobile TV in Malaysia with Reference to The U.K.

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Technology Adoption–The Diffusion Of Mobile TV in Malaysia with Reference to The U.K.

The adoption patterns for mobile services has been a key challenge for research in mobile technology applications. With the release of 3G technology in mobile communications years ago, people are wondering whether Mobile TV can be the next “killer application”. Roger’s Innovation Diffusion Theory is...

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Bibliographic Details
Main Author:	Tan, Sean Khong
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Online Access:	https://eprints.nottingham.ac.uk/24410/

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