Power and Satisfaction Relationship in Multiple Distribution Channels An Empirical Research

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Power and Satisfaction Relationship in Multiple Distribution Channels An Empirical Research

Distribution channels can be viewed as social systems comprising a set of interdependent organisations, which perform all the activities that are utilised to move a product and its title from production to consumption. Because of this interdependency, there arises a need for some form of cooperation...

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Bibliographic Details
Main Author:	Tan, Pang Yeow
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2003
Online Access:	https://eprints.nottingham.ac.uk/24408/

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