Power and Satisfaction Relationship in Multiple Distribution Channels An Empirical Research
Distribution channels can be viewed as social systems comprising a set of interdependent organisations, which perform all the activities that are utilised to move a product and its title from production to consumption. Because of this interdependency, there arises a need for some form of cooperation...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2003
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| Online Access: | https://eprints.nottingham.ac.uk/24408/ |