APA (7th ed.) Citation

Ng, L. C. (2004). The effects of selected marketing mix activities on brand equity.

Chicago Style (17th ed.) Citation

Ng, Lee Chin. The Effects of Selected Marketing Mix Activities on Brand Equity. 2004.

MLA (9th ed.) Citation

Ng, Lee Chin. The Effects of Selected Marketing Mix Activities on Brand Equity. 2004.

Warning: These citations may not always be 100% accurate.