Corporate Branding: How Effective Is Internal Branding and How Does This Affect the Frontline Employees Performance

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Corporate Branding: How Effective Is Internal Branding and How Does This Affect the Frontline Employees Performance

In the past decade, previous research has provided evidence on the important role that corporate brands play in providing company’s unique value proposition to external stakeholders and ensuring company’s sustainability in the long run. Nevertheless, they are still ongoing debates on successful corp...

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Bibliographic Details
Main Author:	Mad Nor, Nazura
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Online Access:	https://eprints.nottingham.ac.uk/24370/

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