A Study Of Influence Of Corporate Social Responsibility (CSR) Activities Of Firms In Consumer Purchasing Decision In Malaysia

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A Study Of Influence Of Corporate Social Responsibility (CSR) Activities Of Firms In Consumer Purchasing Decision In Malaysia

Most of the corporate social responsibility (CSR) studies conducted so far have been in the context of developed countries. Very few studies are available on the CSR practices in Malaysia which are in the context of company perspective. No study was found about CSR from the consumer’s point of view...

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Bibliographic Details
Main Author:	Ahmad, Mashuk
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2003
Online Access:	https://eprints.nottingham.ac.uk/24359/

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