Would Malaysian Customers Buy Fashion Goods Online? An exploratory study on the prospect of fashion e-tailing in Malaysia

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Would Malaysian Customers Buy Fashion Goods Online? An exploratory study on the prospect of fashion e-tailing in Malaysia

With the growing interest in online shopping along with the increase in internet penetration within the country, it is expected that more product categories will be offered online by local retailers. In the Malaysian retail scene, fashion is set to be one among the many potential new categories maki...

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Bibliographic Details
Main Author:	Mak, Sook Han
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Online Access:	https://eprints.nottingham.ac.uk/24357/

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