Investigation of Marketing Strategies of Small and Medium Scale Enterprises (SMEs) in India: Case of Auto Part Firms in Punjab (India).

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Investigation of Marketing Strategies of Small and Medium Scale Enterprises (SMEs) in India: Case of Auto Part Firms in Punjab (India).

Marketing is a very important function in business management and plays a vital role in the success of any organisation. But most of the research into marketing has focussed on large scale organisations which have the scale and motive to manage marketing activities. SMEs play a vital role in the alm...

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Bibliographic Details
Main Author:	Bansal, Bharat
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/24352/

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