A Study on Best Practice for Account Relationship Managers in Corporate and Commercial Banking

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A Study on Best Practice for Account Relationship Managers in Corporate and Commercial Banking

With constant changes in the banking industry and rapid advance in technology and increasing competitiveness, more banks in Malaysia recognised that it could no longer rely on the traditional ways to deliver services to customers. Only through relationship management realignment can banks hope to co...

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Bibliographic Details
Main Author:	Loke, Carol Yih Chiew
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2004
Online Access:	https://eprints.nottingham.ac.uk/24348/

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