Value creation in emerging technologies in E-Business for each stakeholder
In today’s increasingly competitive global environment, producers must look for ever more innovative ways to capture market share and create differentiated offerings. On this basis, this research aims to look in depth at a number of emerging technologies and the value they create for their stakehold...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2010
|
| Online Access: | https://eprints.nottingham.ac.uk/24338/ |
| _version_ | 1848792753137254400 |
|---|---|
| author | William, Haslam |
| author_facet | William, Haslam |
| author_sort | William, Haslam |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | In today’s increasingly competitive global environment, producers must look for ever more innovative ways to capture market share and create differentiated offerings. On this basis, this research aims to look in depth at a number of emerging technologies and the value they create for their stakeholders. Borrowing heavily from a number of different concepts, this dissertation develops an analytical framework which is used to review four technologies:
1. Behavioural targeting
2. Mobile augmented reality
3. Enterprise social networking
4. Tangible user interfaces
The results are then discussed revealing a number of themes which can be applied to many similar technologies. Finally, these ideas are summarised into a number of conclusions including those relating to value coproduction, collaboration and the merging of adjacent technologies. |
| first_indexed | 2025-11-14T18:49:24Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-24338 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:49:24Z |
| publishDate | 2010 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-243382018-02-16T06:36:41Z https://eprints.nottingham.ac.uk/24338/ Value creation in emerging technologies in E-Business for each stakeholder William, Haslam In today’s increasingly competitive global environment, producers must look for ever more innovative ways to capture market share and create differentiated offerings. On this basis, this research aims to look in depth at a number of emerging technologies and the value they create for their stakeholders. Borrowing heavily from a number of different concepts, this dissertation develops an analytical framework which is used to review four technologies: 1. Behavioural targeting 2. Mobile augmented reality 3. Enterprise social networking 4. Tangible user interfaces The results are then discussed revealing a number of themes which can be applied to many similar technologies. Finally, these ideas are summarised into a number of conclusions including those relating to value coproduction, collaboration and the merging of adjacent technologies. 2010-10-08 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/24338/1/disso_FINAL.pdf William, Haslam (2010) Value creation in emerging technologies in E-Business for each stakeholder. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | William, Haslam Value creation in emerging technologies in E-Business for each stakeholder |
| title | Value creation in emerging technologies in E-Business for each stakeholder |
| title_full | Value creation in emerging technologies in E-Business for each stakeholder |
| title_fullStr | Value creation in emerging technologies in E-Business for each stakeholder |
| title_full_unstemmed | Value creation in emerging technologies in E-Business for each stakeholder |
| title_short | Value creation in emerging technologies in E-Business for each stakeholder |
| title_sort | value creation in emerging technologies in e-business for each stakeholder |
| url | https://eprints.nottingham.ac.uk/24338/ |