Exploring the Fitness Centre Industry in Malaysia; What Factors Influence Joining and Retention and Prevents People from Joining

Exploring the Fitness Centre Industry in Malaysia; What Factors Influence Joining and Retention and Prevents People from Joining

Malaysia’s fitness centre industry has seen rapid growth over the last 6 years with the opening of more than 25 international chain outlets of which the majority is owned by California Fitness, Celebrity Fitness, Fitness First and True Fitness. An increasing population and year on year GDP growth, t...

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Bibliographic Details
Main Author: Smith, Helen B
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2008
Online Access:https://eprints.nottingham.ac.uk/24313/

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