Measuring depth of relationships using subconstructs of trust and commitment: an empirical study in retail banking

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Measuring depth of relationships using subconstructs of trust and commitment: an empirical study in retail banking

Customer retention has become the mantra of the business world. Companies are implementing relationship marketing tools with the conviction that these would yield great profits by retaining customers. But the abject reality is that the most of the customer relationship management initiatives are glo...

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Bibliographic Details
Main Author:	Asaithambi, Govinda
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2004
Online Access:	https://eprints.nottingham.ac.uk/24295/

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