Stock Market Reaction to Product Innovation : Evidence from UK and Japan Major Car Manufacturer

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Stock Market Reaction to Product Innovation : Evidence from UK and Japan Major Car Manufacturer

This study examines the impact of product innovation through the launch of concept vehicles which is offspring of product innovation based on the automobile industry using the widely accepted event study methodology. The automobile industry was selected because of its economics importance and its re...

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Bibliographic Details
Main Author:	Fong, Kok Seng
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2005
Online Access:	https://eprints.nottingham.ac.uk/24288/

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