Stock Market Reaction to Product Innovation : Evidence from UK and Japan Major Car Manufacturer
This study examines the impact of product innovation through the launch of concept vehicles which is offspring of product innovation based on the automobile industry using the widely accepted event study methodology. The automobile industry was selected because of its economics importance and its re...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2005
|
| Online Access: | https://eprints.nottingham.ac.uk/24288/ |